Adaptation strategy of commercial offer of aircraft engine corporation to economic situation
Economics and management
AbstractIn this research the main tendencies of world aviation industry including aircraft engine sector were determined. The key lines of adaptation strategy of commercial offer were suggested. The tables of classification of original engine manufacturers and second tier suppliers were created and then systematized. The statements of positioning theory were adapted to aviation industry business. Product portfolio for aviation engine manufacturers was developed.
Keywords:aviation engine; positioning; commercial offer; original equipment manufacturer; second tier supplier; product portfolio.