The application of scenario planning to develop a strategy for Russian low cost airline

Economics and management


Аuthors

Plonskaya N. I., Kreneva G. V.

Moscow State Technical University of Civil Aviation, 20, Kronshtadskiy Bulvar, Moscow, 125993, Russia

Abstract

The article considers scenario planning technique application for company’s strategy development. The Russian low cost airline has been chosen to illustrate step-by-step how scenarios are developed. The exercise has resulted in viable competitive strategy development with implementation recommendations being given.

Keywords:

scenario planning, low cost airline, strategy, competitive advantage, air services.


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