The methodical principles of an associativity of space equipment possibilities and services consumers’ requirements estimation

Аuthors

Zueva V. V.

Abstract

The article presents prospects of development of space services sphere, the marketing research procedure for space services, considering associativity of consumer requirements and space complexes possibilities, is offered. The algorithm of the customizeability account, promoting increase of space complexes competitiveness and increase of their functioning efficiency for requirements of various consumer groups is presented. The kinds and parameters of customizeability are allocated; the list of the factors defining an associativity of potential and requirements for services of space complexes is defined.

Keywords:

space services; marketing researches; an associativity of consumer requirements and space complexes possibilities; remote sensing of the Earth; transport space systems; associativity kinds and parameters; associativity estimation factors; an integrated indicator

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